A top-10 global PR agency had spent £250k and nearly a year with five contractors, with nothing connected end to end. Leftshifted delivered a working, AMEC award-winning media intelligence engine in 3 months, now generating multi-million ARR at 5x ROI.
A top-10 global PR agency had analysts doing media analysis by hand - coverage, key messages, spokesperson impact. Roughly £100 of analyst time per task.
Automate the analysis and add capabilities not achieveable at scale with human effort. Sell the insights to clients on a subscription.
£250k spent and over a year of trying to oversee and build it themselves. Failing pipelines, fake-data prototypes, nothing linked up, wrong assumptions baked into the architecture. Nothing to show.
Their in-house media intelligence engine, processing hundreds of thousands of media files automatically - sentiment, message pull-through, spokesperson tracking, custom client-facing products, all automated end-to-end on their own cloud infrastructure. We handled every blocker, then helped hire and handed over a data function that's scaled to 6 since we left.
3 months to a working product, 9 months total engagement. Multi-million ARR, award winning. Intelligence capabilities their competitors don't have.
"We hadn't expected to get to a fully working product." - CDAO, Global PR Firm